2026 FLOAT PREVIEW
SAN FRANCISCO
TRAVEL ASSOCIATION
The San Francisco Travel Association float design celebrates the city's iconic beauty, diverse culture, and enduring WELCOME to travelers from around the globe
We set out to capture the spirit, color, and creativity that make San Francisco one of the world's most beloved cities. To bring this vision to life in flowers, seeds, and natural materials is both a privilege and a responsibility, and we look forward to sharing it with millions of viewers on New Year's Day.
CITY OF TORRANCE
We are thrilled to create Torrance’s 2026 Rose Parade® float, Together in Harmony, a breathtaking celebration of nature’s beauty and balance. Featuring graceful deer, playful foxes, elegant swans, a dreamy willow tree, and butterflies with shimmering, animated wings, the design radiates with brilliant hues of yellow, pink, and vibrant floral color.
For more than 70 years, the City of Torrance has been a beloved part of the Rose Parade®, and their continued presence is dear to our hearts. At Fiesta Productions, we value Torrance not only as a partner, but as part of our family. With our team’s 350+ years of combined experience and a legacy of award-winning floats, we are committed to bringing this vision to life with artistry, magic, and wonder.
It is a privilege to honor Torrance’s proud tradition in the Rose Parade®, and we look forward to sharing this enchanting float with millions of viewers on New Year’s Day.